Clients

It comes down to how well you know your clients The more you know about your clients, the better your chances of building lasting relationships with them. This also means

Segmentation improves service to a diverse client base A good client segmentation strategy can help you serve a diverse client base, build a profitable and scalable business and improve client

It costs less to retain existing clients than to acquire new ones Acquiring new clients is undoubtedly critical to growing your business. But equally important – or perhaps even more